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Sharewoods is a purpose-built marketing platform for issuers and IR and PR firms. The platform is ideal for firms looking to expand their capabilities and offer a holistic service beyond traditional tactics.
Yes! Having an institutional investor base is important, but it gives too much power to a few investors. Having a strong retail investor base offers:
Sharewoods Platform is a solution that can distribute and syndicate corporate news, media coverage, or any other content to a network of millions of potential retail investors in France, with a growing global presence. Retail investors are becoming a more important audience as they abandon traditional brokers. Reaching this audience in a more fragmented investor ecosystem is a challenge. Traditional IR tactics have become less effective on their own, as investors are educating themselves online through publications, financial-focused forums, and trusted social media groups.
The value of digital marketing is its reach. Sharewoods network has the potential to reach millions of investors. A larger audience means you can reach a greater number of investors who might be interested in your company. Digital channels also make it easier to collect strong analytics to measure the performance of your campaigns. Reports on campaign metrics, demographics, reach, and more can help you optimize your campaign and know where to focus your resources.